The Builder Créatif collective
An app that holds up never rests on one person.
It needs the right specialist at the right moment. These are the people we build with, each with a track record you can check.
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Enterprise
Renault Digital, Groupe La Poste, Pierre & Vacances
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Product
CTO of Evolum, from 0 to €120,000 monthly revenue without raising
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Recognition
Top 5 Product Hunt, featured by Zapier
Who builds your app
Each one holds an obsession.
Specialists who have already shipped with us, brought in according to what your project needs. None of them is on payroll: you know who works on what, and you only pay for the ones your project uses.
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Youcef El Kamel
Founder · senior mobile engineer
Ten years of applications in production. He scopes every project, he writes code, and he stays your point of contact from the first call to publication.
Track record : Youcef El Kamel, LinkedIn -
Samy Baghloul
Brand designer & art direction
A strong, coherent brand identity, from the logo to the last screen. 360° branding and strategy: what makes a brand recognizable before anyone reads it.
Track record : Samy Baghloul, LinkedIn -
Pierre A.
Senior art direction
The best possible experience for whoever uses the app. He starts from what the person is trying to do on the screen, and everything else follows.
Track record : Pierre A., LinkedIn -
Julien
AI artist · generated image & video
He pushed Midjourney to its limits back when almost nobody knew how to use it, and he tries every new image and video model the day it ships. Every visual tells a story, and that's what he does on his own feeds too.
Track record : Julien, LinkedIn -
Dany Tixador
Senior mobile front-end
He has four eyes. A pixel out of place doesn't get past him, and neither does an animation dropping a frame. On a screen he sees what nobody else sees.
Track record : Dany Tixador, LinkedIn -
Gautier de Lataillade
Senior front-end
Nothing is impossible on a device, you just have to find how. When an interface looks undoable, it usually means nobody has looked in the right place yet.
Track record : Gautier de Lataillade, LinkedIn -
Maxence Raoux
Senior back-end
The code has to take the load and be easy for someone else to pick up. He aims for a hundred percent: the last ten are always the ones that wake you up at night.
Track record : Maxence Raoux, LinkedIn -
Sam Ettahiri
Senior full-stack
Security gets decided with the data model, on day one. Put off, it costs a rewrite six months later.
Track record : Sam Ettahiri, LinkedIn -
Iliès B.
DevOps & data recovery
A hacker at heart: put a closed system in front of him and he looks for the way through, and finds it. When the data your app depends on is sitting in an old tool with no API, he's the one who goes and gets it, and builds the pipe that keeps it current.
Track record : Iliès B., LinkedIn -
Khaled Bennouar
Senior QA & testing
No bug goes to production, and the process has to be clear to everyone. He'd take a boring, written test plan over a heroic Friday-night fix any day.
Track record : Khaled Bennouar, LinkedIn -
Linda M
AI feature QA
She tests what the AI produces before your users do. Her job is to prove the output is bad, and when she cannot manage it, the feature ships.
Track record : Linda M, LinkedIn -
Mehdi Abou
Indie developer
A feature that doesn't make money has no business being in the product. He never forgets it, and he's usually the one asking the question nobody dares to ask.
Track record : Mehdi Abou, LinkedIn -
Arthur
Business development
He knows which monetization models hold and which collapse in month three. He has seen up close what an AI integration returns, at Mistral among others.
Track record : Arthur, LinkedIn -
Bilal A
ASO & paid acquisition
An app nobody downloads doesn't exist. He has worked store listings and media buying since 2018, and he looks at what an install costs before anything else.
Track record : Bilal A, LinkedIn
Who comes in when
Each person arrives when their part starts.
And leaves when it's done. Youcef is the only one there for all six weeks.
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Scoping
Week 0
- Mehdi Abou
- Arthur
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Design & brand
Week 1
- Samy Baghloul
- Pierre A.
- Julien
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Build
Weeks 2–5
- Dany Tixador
- Gautier de Lataillade
- Maxence Raoux
- Sam Ettahiri
- Iliès B.
- Mehdi Abou
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QA & security
Week 5
- Sam Ettahiri
- Khaled Bennouar
- Linda M
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Launch & growth
Week 6
- Julien
- Iliès B.
- Arthur
- Bilal A
Each chip carries the initials of someone from the collective introduced above.
How we work
Few people, no useless layers.
- One point of contact. You talk to someone who builds, never to a project manager relaying. One 45-minute sync a week, and a testable build every time.
- People we know. We don't hire an unknown freelancer in the middle of your project. Everyone brought in has shipped with us before, and that's what keeps the date.
The founder, on video
Where the method comes from.
Youcef tells the story of how it started on the podcast On t'parle app!: the apps that worked, the ones that cost him dearly, and what those years left in the way we build.
The video only loads on click. Nothing is sent to YouTube before that.
Your project doesn't need everyone.
A booking app and the rebuild of a badly rated one don't call for the same people. Describe yours in three minutes: at the scoping call we tell you who works on it, on which part, and for how long.
Describe my projectNo commitment. It's what prepares the scoping call.